Eliane Karsaklian
College of Business Administration | Marketing
Eliane Karsaklian Heading link
Eliane Karsaklian
Eliane Karsaklian, Ph.D. HDR, is an unusual combination of big picture thinker, academic and practical businessperson. She has lived and worked in a number of countries during her career and mastered five languages, giving her extensive knowledge and experience in negotiation techniques and multiculturalism. She has published several books about international marketing and international negotiation. Her new book Multicultural Marketing is your Story describes the importance and impact of cultural communities in our lives and in marketing. As an internationally known speaker and award-winning researcher, Dr. Karsaklian is invited as speaker at a number of universities around the world. She is currently Clinical Professor at the University of Illinois at Chicago.
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Eliane Karsaklian
Multicultural Marketing is your Story Heading link
Multicultural Marketing is your Story
Business Expert Press
This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.