Xuehua Xiang
College of Liberal Arts and Sciences | Linguistics
Xuehua Xiang Heading link
Xuehua Xiang
Xuehua Xiang is Professor of Linguistics, Applied Linguistics and Chinese Linguistics. Her research interests include image and text, categories and concepts, discourse analysis, Chinese linguistics, and second language teaching and curriculum development. Her work has appeared in journals such as Journal of Pragmatics, Text & Talk, Lingua, Written Communication, Chinese Language and Discourse, Language Sciences, Names, Discourse, Context & Media. Her first co-authored book, “Grammar, Meaning, and Concepts: A Discourse-Based Approach to English Grammar,” was published with Strauss Feiz and Parastou Feiz with Routledge in 2018. Her second book, “Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese Marketplace,” was published with John Benjamins in 2021. She has developed and taught courses in general linguistics, discourse and pragmatics, second language curriculum development, and courses in Chinese language and culture through an integrated interdisciplinary approach. Her research, while diverse in focus, centralizes on her conviction of the importance of naturalistic data for linguistic theorizing and viewing language as a meaning-making system situated in multimodal systems and in evolving social environments.
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Xuehua Xiang
Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese Marketplace Heading link
Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese Marketplace
John Benjamins
Using a collection of data that span nearly 20 years from ethnographic fieldwork, Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplace analyzes multimodal talk-in-interaction in the traditional marketplace as both an economic mechanism and a localized social space.